customer-based brand equity: a literature review - Researchers World
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy | SpringerLink
Economies | Free Full-Text | Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
Sustainability | Free Full-Text | The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media
Artikel 2 Keller (1993) - Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Studeersnel
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The Swatchers: Brand equity
Customer-Based Brand Equity for Global Brands: A Multinational ...
Frontiers | Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
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Measuring Brand Equity | SpringerLink
Brand Equity Model | Reviewing the Concept of Brand Equity
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PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar
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PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar
Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Brand Management - Stuvia US
What Is Customer Based Brand Equity? | Brandalfblog
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PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar
PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity | Tereza Handlikova - Academia.edu
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A Customer-Based Brand Equity Model for Upscale Hotels - Cathy H. C. Hsu, Haemoon Oh, A. George Assaf, 2012
22. Keller, Conceptualizing, measuring and managing customer-based brand equity (page 1-8) - Studocu
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PDF] Conceptualizing, Measuring, and Managing Customer-Based Brand Equity | Semantic Scholar
PDF) Customer-Based Brand Equity in an Education Event
