How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
New De Beers "I do" Redefines Modern Commitment - Only Natural Diamonds
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
De Beers Jewellers of Light Campaign on Behance
Diamonds: The Greatest Marketing Scam Of All Time | by MediaVSReality | Medium
How diamonds became immortal? | ILLUMINATION
De Beers" legendary diamond advertising campaign is the 1st and the most successful influencer marketing campaign.
Great Work: A De Beers Campaign | ABOVO MARKETING
History Of Diamond Rings - De Beers Advertisement
De beers | Better Copy
STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line
Great Work: A De Beers Campaign | ABOVO MARKETING
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy | Feedough
Woman are diamond's new frontier, now as self-purchasers
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
How Americans Learned to Love Diamonds - The New York Times
Aura round brilliant diamond ring | De Beers US
Daniel Murray on Twitter: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
De Beers - Starring in our campaign, Argentinian artist... | By De Beers | Starring in our campaign, Argentinian artist @conievallese is inspired by urban landscapes as well as her commitment to
De beers christmas campaign
