The year woke broke: a brief history of a contested word - New Statesman
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Woke: A Guide to Social Justice: McGrath, Titania: 9781472130846: Amazon.com: Books
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Whippet Melbourne - Get woke, go broke? Three 'boycotted' brands doing just fine.
Razor burn: Gillette ad stirs online uproar | AP News
Gillette is woke now? When brands try to keep up with the times
Gillette - Have sensitive skin? Get razor bumps when you shave? Tired of razor burn? Request a free sample of Gillette® SkinGuard today. Click here http://spr.ly/6180EKiCC | Facebook
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
Opinion | What Trump's fast-food feast and Gillette's woke razor blades have in common - The Washington Post
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Grooming Brands Are Waging War Over Masculinity | GQ
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette is woke now? When brands try to keep up with the times
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Talking About the New Gillette Advertisement with Teens - Moving Traditions
Woke' Culture Has Been Fighting Injustice Since Early 1900s - Bloomberg
Where Self-Interest Ends and Social Responsibility Begins
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
