2019 is the year of 'woke' as a business plan
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
The Best Men Can Be - Wikipedia
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Brace Yourself for a Super Bowl Wokewashing
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
