![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-2.jpg?w=819&h=1024)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
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Fjallraven Mini Fog Pink Two-Tone Patch Logo Kanken Water-Resistant Convertible Backpack | Dillard's
![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-1.jpg?resize=1200,600)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/71iKnf2SoYL._AC_UY1100_.jpg)
Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry
![Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry](https://images-na.ssl-images-amazon.com/images/I/61C3jI77twL._SLDPMOBCAROUSELAUTOCROP288221_MCnd_AC_SR462,693_.jpg)
Amazon.com: Fjallraven Women's Kanken Mini Backpack, Flamingo Pink, One Size : Clothing, Shoes & Jewelry
![Fjallraven Mini Fog Pink Two-Tone Patch Logo Kanken Water-Resistant Convertible Backpack | Dillard's Fjallraven Mini Fog Pink Two-Tone Patch Logo Kanken Water-Resistant Convertible Backpack | Dillard's](https://dimg.dillards.com/is/image/DillardsZoom/nav2/fjallraven-kanken-sling-crossbody-bag/00000000_zi_1ffac020-05d9-4683-9533-176a4aa06dfb.jpg)