Examining the earned media impact of Nike's new campaign
Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Why Is Nike Working With Colin Kaepernick? - The Atlantic
Just Do It: How Nike Does Public Relations | PR Superstar
Nike Scrambling to Figure Out What Caused Zion Williamson Shoe Fail
Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
/cdn.vox-cdn.com/uploads/chorus_asset/file/13055745/colinkaepernicknike.jpg "Nike's Kaepernick ad has some state officials trying to ban the brand - Vox")
Nike's Kaepernick ad has some state officials trying to ban the brand - Vox
Facing backlash against Kaepernick ad, Nike just did it - The Boston Globe
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
When bad publicity fuels brand image
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Worst PR Disasters of 2019 - Contentworks
Nike shares slip on the heels of Zion Williamson sneaker malfunction
10 campaigns with a political twist – DW – 09/05/2018
Nike's unethical behavior feeds families? | Grace Ng's COMM 101 BLOG
Nike's changing policy tells resellers 'just (don't) do it' | The Daily Targum
Nike: From Sweatshops to Leadership in Employment Practices - ppt download
Colin Kaepernick Nike Ad Publicity Gets $163 Million | Money
Nike Does It: Embracing Controversy And Deepening Customer Relationships
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike's Speedy Shoes – Tom Davies RTW
Could Zion Williamson Sue Nike after Knee Injury Caused by Sneaker Blowing Up?
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
flush The Swoosh" Coalition Says Nike Sweatshops Tarnish U-m's Good Name | Ann Arbor District Library
Nike hit by conservative backlash over 'racist trainer' - BBC News
