![Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping](https://i.pinimg.com/originals/da/ea/09/daea09137a83925d82c55369d29bbe7e.jpg)
Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping
![How Artificial Intelligence helps Burberry and Nike to be hyper-focused on the customer and earn more money | by Kateryna Stetsiuk | DataDrivenInvestor How Artificial Intelligence helps Burberry and Nike to be hyper-focused on the customer and earn more money | by Kateryna Stetsiuk | DataDrivenInvestor](https://miro.medium.com/v2/resize:fit:1400/1*4rKwZ53lmNISsTpPxnktmg.png)
How Artificial Intelligence helps Burberry and Nike to be hyper-focused on the customer and earn more money | by Kateryna Stetsiuk | DataDrivenInvestor
![Faisal Masud on Twitter: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to Faisal Masud on Twitter: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to](https://pbs.twimg.com/media/Eip1eIUWAAIBqLQ.jpg)