NBCU Catalyst - According to Philips' Sital Banerjee, personalization is only scratching the surface of its potential. "The magic will happen once we start personalizing at scale." Catch up on our latest
CNBC Catalyst at Cannes Lions: Sital Banjeree, Global Head of Media & Marketing Performance at Philips | Technology is helping create personal touches, but Philips' Sital Banerjee says personalization is currently only
![IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe - IAB Europe IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe - IAB Europe](https://iabeurope.eu/wp-content/uploads/2019/08/Eye.jpeg)
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe - IAB Europe
![Global Client Debate - Sital Banerjee, Philips International (Festival of Media 2008) Part 5 - YouTube Global Client Debate - Sital Banerjee, Philips International (Festival of Media 2008) Part 5 - YouTube](https://i.ytimg.com/vi/uGlTMDQNZ0Q/hqdefault.jpg)