Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
A thoroughgoing analysis of market position of Under Armour.
1 Case study: Under Armour in Trouble Under Armour | Chegg.com
Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform
How Under Armour Lost Its Edge - The New York Times
Under Armour's challenge: reaching women
Under Armour Struggling From Investigations, Coronavirus, Weak Demand
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
/cdn.vox-cdn.com/uploads/chorus_asset/file/22734987/1140476079.jpg "Notre Dame has an Under Armour problem - One Foot Down")
Notre Dame has an Under Armour problem - One Foot Down
How does Under Armour differentiate itself from Nike via digital marketing? - ClickZ
Under Armour Marketing Strategies in 2021: Rebuilding a Brand
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Under Armour's North America problem hasn't gone away
Charting Our Path Forward
Why Under Armour is struggling with its direct-to-consumer business - Modern Retail
Under Armour's History, From Beginning to Success and Uncertainty
Inside Under Armour's Sales Scramble: 'Pulling Forward Every Quarter' - WSJ
The Real Problem With Under Armour (NYSE:UA) | Seeking Alpha
Under Armour (UAA) reports sales below Wall Street estimates
Under Armour Marketing Communications Report | Free Essay Example
Under Armour Opens UA Lighthouse Manufacturing And Design Leadership Center In The Brand's Hometown Of Baltimore
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
Here's how Under Armour could grow sales in the lucrative footwear market - Baltimore Business Journal
Newsweek Recognizes Under Armour on Most Trustworthy Companies 2022 List
2-1 : Under Armour: Where do we go from here? | MKT-345 Consumer Behavior
